THE IDEA
Dr. Diamond started when I took my engagement ring to be professionally cleaned before my bridal shower. It took two weeks and I didn’t get it back in time for the event! I was devastated. I asked the jeweller what I could use at home instead and he couldn’t give me an alternative. I remember thinking, there’s literally a product for everything… so what do you mean there's no product I can use at home?? That was the moment Dr. Diamond came to life.
I had a problem I wanted solved, so I decided to solve it myself.
THE FORMULATION
While still working in my full-time job, I spoke to jewellers and formulators to develop a product that was incredibly effective, suitable for everyday use & safe on sensitive skin. After 37 trials to get the formula perfect, we finally developed Dr. Diamond.
THE BRAND BUILDING
While formulating, I also started building the brand. I wanted Dr. Diamond to feel like an elevated luxury, more like a beauty product, than a general cleaning product. I wanted it to be something people were proud to gift and excited to receive. Something you keep on your bathroom bench not hidden away.
THE LAUNCH
Once we were ready to launch, we hosted the whole family over to celebrate. We hand filled pens and packed orders together. After being completely sold out 6 months earlier than expected... we knew we were onto something here.
THE GROWTH
Since then, we have had many viral moments, got our product in the hands of Hailey Bieber and launched globally. We're on a mission to make Dr. Diamond a house hold name and provide everyone with an accessable way to preserve their heirlooms.
We're only just getting started
Welcome to our journey.
